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Our Story

When you rep FITher, you are repping something much more than just a clothing brand. We are here to embrace and uplift women with fit bodies. Muscle is so beautiful and deserves to be normalized and respected.

FITher was born through negative comments women have received about their muscular physical appearances. Enough is enough. We are here to support all those FIT women who were told "You look like a man" or "You are way too bulky." WE KNOW YOUR WORTH... and we hope you do too.

Always carry yourself with confidence.

You are beautiful.

You are disciplined.

And you're not going to let mindless comments bother you ever again.

KNOW YOUR WORTH.

I am in love with these shorties! The material is so soft and sleek. They fit me perfectly and are true to size. The pattern is also so beautiful. with the roses peeking through the black diamonds. It is a great contrast. 5 star!!!!

- Linda